Olson Zaltman Associates

So proud to have one our own chosen for this honor - congratulations Sophia! We look forward to seeing all of these talented graduate hone their talents in the field

We’re honored to have a guest blog from our team featured in GreenBook! Some findings: -Dunkin Donuts used coffee-scented bus ads to boost sales by 17%... -Fish & turpentine scented ads boosted sales, because smell alignment > smell pleasantness +LOTS MORE. Read on here!

Our free webinar with an acclaimed photographer starts in under 1 hour! (12PM ET) Look forward to seeing you there! To recap: ... Peter Turnley has been featured in Newsweek, 60 Minutes and more and is a master of his craft - photojournalism. Join OZ's fascinating free webinar with our friend Peter on the power of images in storytelling. Register now: https://t.co/peee3sN10k?amp=1

Our free webinar with acclaimed photographer starts in under 1 hour! (12PM ET) Look forward to seeing you there! To recap: ... Peter Turnley has been featured in Newsweek, 60 Minutes and more and is a master of his craft - photojournalism. Join OZ's fascinating free webinar with our friend Peter on the power of images in storytelling. Register now: https://t.co/peee3sN10k?amp=1

Peter Turnley. He’s been featured in Newsweek, 60 Minutes and more and is a master of his craft - photojournalism. This Friday you can join OZ's fascinating free webinar with our friend Peter on the power of images in storytelling. Register now: https://t.co/peee3sN10k?amp=1

https://bit.ly/2RtMVA1 Olson Zaltman's work cited in The Atlantic! "Wessel had been talking with Gretchen Barton, a researcher at Olson Zaltman, a firm that studies what makes consumers and voters tick. Barton told him about a study she did of young voters. These voters, she found, had a rebellious hope in the face of overwhelming odds. When asked to describe what voting felt like, one participant imagined Katniss Everdeen, from the Hunger Games franchise. I feel like we’...re living in this kind of dystopia where elites are using us as pawns for their own benefit, and people at the bottom are suffering, the participant told Barton and her colleagues. I identify with Katniss trying to give the people in my community a little more dignity and love and trying to make the world a better place. I feel like voting is an expression of this. See more

Check this out!

Sustainability shouldn't just be a buzzword - It can drive the bottom line and will become even more critical in the post-COVID-19 world. Next Tuesday at noon ET, OZ's James Forr will join Djordjija Petkoski, Senior Fellow at Wharton and advisor to the World Bank, to discuss ZMET research into how to create a culture that supports sustainable initiatives. The Awaken 2020 webinar is sponsored by the Buffalo Center for Cultural Innovation. Click the link here to sign up!... https://bit.ly/2DGfyqJ