Clock Tower Insight

Using brand power for good.

Last year we posted about the top books anyone with an interest in marketing should read. Now, we're adding to that list with a few more quality recommendations.

Updates are coming to Instagram that will allow users to make purchases within the platform. eMarketer looked at what changes have already taken place, as well as what we can expect in the near future. https://www.emarketer.com//instagram-is-bringing-creators-

Just as search engines reward good #SEO through better placement in search results, bad behavior will also be punished. This behavior is called Negative SEO, and Russ Jones (at Moz) explained how to fight it. https://moz.com/blog/why-negative-seo-matters

Data and analytics can provide just the right insights to identify the strengths and weaknesses of a brand, compared to its competitors. http://clocktowerinsight.com/brand-positioning/

With seemingly every device having video playing capabilities today, consumers watch more hours of video than ever before. Many companies take advantage of this, to incorporate video into their digital marketing. Could video be a fit for your business?

Continuing the discussion about digital marketing, Google Ads (formerly known as AdWords) is a great resource for businesses. It can be difficult to fully understand the platform, so we looked into some of its features; specifically, its Smart Bidding.

With everyone stuck inside, the internet continues to be one of the best ways to reach people. Email marketing in particular is a good option; but how does it stack up to other forms of digital marketing?

Research was done to determine how comfortable consumers are, with adopting new technology. Phil Ahad writes about the results of the study for Quirk's Marketing Research Media. https://www.quirks.com//around-the-world-consumer-tech-ado

While everyone is living through this difficult time, we wanted to provide some ideas to help keep you and your loved ones busy, and your minds occupied. Stay strong, stay safe, stay calm, and know that we are here for you now, and when normalcy returns. Distractions and Good Client Shares:... -Google Earth Has Virtual Tours of 31 National Parks in the U.S: https://www.thrillist.com//google-earth-virtual-tours-of-u -You'll Be Able to Stream These Big Movies Super-Early Because of Coronavirus: https://www.thrillist.com//early-release-movies-coronavirus -How to Organize Your Closet: https://bit.ly/3dtyoy8 Learning for Kids: -A Comprehensive List of Kids Sites Offering Free Subscriptions Right Now: https://kidsactivitiesblog.com//list-of-education-compani/ -Rockness Music is Streaming Free Music Classes Every Day at 10am and 3pm: https://www.facebook.com/rocknessmusic/ -The Brooklyn Library is Doing Virtual Story Time at 11am Every Day: https://www.bklynlibrary.org//virtual-storytime-virtual-20 -The Cincinnati Zoo is Doing a Live Stream at 3pm Every Day: http://cincinnatizoo.org//cincinnati-zoo-is-bringing-the-/ Activities for Kids: -GoNoodle For Families: https://family.gonoodle.com/ -Cosmic Kids Yoga: https://www.youtube.com/user/CosmicKidsYoga -Peace Out Guided Meditation for Kids: https://www.youtube.com/watch?v=06wtmoB1trY -30 Engaging Busy Bag Ideas for Pre-K & Elementary School Aged Kids: https://www.weareteachers.com/busy-bag-ideas/ -Scholastic Learn at Home: https://classroommagazines.scholastic.com//learnathome.html -Xtra Math: https://xtramath.org/#/home/index -Netflix | The Magic School Bus: https://www.netflix.com/title/70264612 -Ship a STEM-Based Kit to Your Kids - Kiwi Crate: https://www.kiwico.com/

Have you heard of TikTok? It's a video-based social media platform, that is predicted to grow to over 45 million people. Brunner looks into whether it is a viable platform for brands to create content for. https://blog.brunnerworks.com/tiktok-is-it-a-fad-or-here-t/