Blueberry, Marketing & Sensory Research

What Exactly is Sensory Research? Read our latest blog to find out! https://bit.ly/3lPhpLH

Industry expertise? We've got you covered. https://bit.ly/3ARlAgp

As brands contend with increasingly distracted and ever more demanding consumers, success depends on effectively using all the marketing tools at your disposal. Yet, there may be five of them in which you are overlooking: the senses. Here are 6 reasons for using sensory research in your next project. https://bit.ly/3lPhpLH

What can online qual do for you? Here are 6 surprising benefits that will help you move forward faster and with confidence. https://bit.ly/398Lv78

Have an industry you need research for? We've got it. Check out our industry expertise on our website! https://bit.ly/3tqpDxk

What happens when two prototypes are equally liked? We dig in with peel-off interviews to find out what’s happening behind the scenes and recommend an interation of the two. It’s all in our latest blog about a home fragrance product. https://www.blue-berry.com//improving-the-spray-of-a-home/

We’re excited about these sustainability trends in beverage packaging and looking forward to helping our clients incorporate them into their product offerings. https://www.foodbusinessnews.net//17272-beverage-packaging

Please join us in congratulating Ashley D’Annunzio on her promotion to Senior Research Manager.

Spotlight on our Home Use Test capabilities. Whether leveraging local consumer pick-up or shipping nationally, our experienced Quantitative Research and Project Management Teams will design and execute your research efficiently. See what our panelists said about HUTs in the era of Covid. https://www.blue-berry.com//conducting-home-use-tests-in-/

How do we use online focus groups to assess performance of various elements of a new product? Check out our latest blog to see how we delivered product, pricing and packaging insights about a supplement for Mental Clarity. https://www.blue-berry.com//assessing-performance-of-all-/

Please join us online next week for the virtual SSP conference. You can meet our leadership team, learn about some new qualitative report offerings and check out our sensory research capabilities.

How is an Expectation Scale like a band aid and which Expectation Scale do you prefer? We explore the beauty of a 3-Point Scale in our latest blog - https://www.blue-berry.com//expectations-scales-3-versus-/

Thinking about conducting a design sprint? A foundational category understanding is essential to moving your sprint in the right direction. We can help. Our category appraisal work lays out the consumer and competitive landscape, so you can focus your design efforts on the greatest opportunities.

Looking for today’s insights, like, yesterday? We’re pleased to introduce Snapshot, our topline qualitative insights report, delivered within 3 days of research completion and followed by our in-depth Synthesis report. Learn more here. https://www.blue-berry.com//uploads/2020/09/Blueberry-Snap

What impact does color have on supplements? And how important is color compared to other features, such as brand, efficacy, or size? Explore the supplement landscape with us in our latest case study. https://www.blue-berry.com//understanding-the-impact-of-c/

Not sure whether to conduct blinded or branded product testing? With nearly 20 years’ experience, we can guide you through the process to understand which approach will work best for the category and this particular research initiative. For example, we recently helped our client assess taste on their wellness beverage. While the product did not meet the action standard when blinded, it did satisfy all consumer expectations when branded, illustrating that particularly in the health and wellness categories, consumer expectations for taste are often intertwined with health goals.

We’re pleased to announce that Roni Dellacato has joined us as our Sensory Research Manager. Roni brings +15 years’ experience in sensory research across virtually all CPG categories. Welcome, Roni!

On this upcoming Labor Day, we’re taking a moment to honor all of our teammates at Reckner and all workers, everywhere. Whether you’ve got 9 to 5, Night Shift or something in between, here’s to you!

Back to school makes us think back to basics. So, here’s our Blueberry 101: a What We Do pic.

How do you introduce an international food to the U.S. market? How about a buffet focus group with adventurous eaters? Unique pairings and insightful ideas abound in our latest case study: http://www.blue-berry.com//how-to-introduce-a-new-food-in/

Did you know you can still complete your qualitative research? We have a toolbox of online solutions boards, collages, diaries and video plus facilities with socially-distant seating.

What are some implications for the food industry beyond pandemic purchasing? How about a little nostalgia for a weary world or around-the-world flavors for wannabe travelers? Here are those predictions: - https://www.foodbusinessnews.net//16301-slideshow-birthday - https://www.foodingredientsfirst.com//tastes-of-a-new-worl

Got a compelling product but it’s not performing as expected? Sometimes a product fails to deliver on one key attribute (i.e., amount of flavor, fragrance, or texture) which can be easily corrected once identified. Our product testing solutions unpack the attributes that contribute to consumer satisfaction so you know what matters most.

What happens when an ingredient change results in two different, but equally-liked, formulations? Dig into a bowl of chips and find out in our latest case study about . . . what else?. . . veggie chips! http://www.blue-berry.com//what-happens-when-ingredient-c/